Social media guides for small businesses

Short, practical answers for owners in Toronto and the GTA who would rather run the business than the feed.

• What to post on social media for a small business in Toronto

  Six kinds of posts that work for Toronto small businesses, a simple weekly rhythm, and local ideas that fit the season.

• How often should a small business post on social media?

  There is no magic number, but there is a sensible starting point: three to five posts a week, kept up, beats ten posts for two weeks.

• Facebook, Instagram or LinkedIn: where should your small business post?

  A plain guide to choosing between Facebook, Instagram and LinkedIn for a small business, by who your customers are.

• A social media calendar for Toronto businesses, month by month

  Seasonal and local post ideas for every month of the year in Toronto and the GTA, from Winterlicious and March break to TIFF and the holidays.