Social media management for Toronto real estate agents and mortgage brokers
Agents and brokers win business by being the person people remember in their neighbourhood. That takes steady, useful posts, not an occasional listing. The Post Machine keeps a regular rhythm of neighbourhood notes, tips and listings going, written from what you tell it, while you are out showing homes.
What The Post Machine posts for real estate and mortgage
- Neighbourhood spotlights
- A street, a park, a school catchment or a café worth knowing, for the areas you work in.
- Listings and open houses
- The address, the details and the time you give it, and nothing it has not been told.
- Buyer and seller tips
- Plain answers to the questions clients ask: getting ready to sell, what to check, what to expect at closing.
- Mortgage basics
- For brokers: renewals, pre-approvals and what lenders look at, in your own words.
- Just sold and testimonials
- A closed deal or a thank-you from a client, once you have their permission.
- Market notes
- Observations you have supplied. The Post Machine will not invent market figures.
Which networks: Facebook and Instagram reach local buyers and sellers, and LinkedIn is where referral partners, lawyers and other professionals see you.
Through the Toronto year
The weekly plan uses seasonal hooks when they genuinely fit the dates. For real estate and mortgage, that tends to look like this:
- Spring
- The spring market, open houses and getting a home ready to list.
- Summer
- Moving season, family relocations and neighbourhood events.
- Fall
- The fall market and mortgage renewals.
- Winter
- Year-end planning and early-listing preparation.
A note on accuracy
Real estate and mortgage advertising has rules from your regulator and brokerage, for example RECO for real estate in Ontario. The Post Machine writes only what you give it, so use Approve everything and check each post against those rules.
Every plan includes Approve everything and Autopilot, so you choose how closely you check.
Questions from real estate and mortgage owners
Will it make up market statistics?
No. It is told never to invent statistics, prices or claims. Market numbers appear only if you provide them.
Can it include my brokerage details?
Yes, if you put them in your brand notes. You decide what appears and you can read every post before it goes out.
I cover several neighbourhoods. Is that a problem?
No. List them in your brand notes and the weekly plan can rotate through them.
Also see social media for restaurants, clinics and trades and home services, or the Toronto overview.