Social media management for Toronto trades and home service businesses
You are on a roof or under a sink, not at a keyboard. But homeowners look at your page before they call, and a feed that stopped in March says you might have too. The Post Machine keeps a steady stream of posts going about your services, your finished jobs and the season, while you work.
What The Post Machine posts for trades and home services
- Finished jobs
- A completed project with your own photo and a line on what was done. Your best proof.
- Seasonal reminders
- Furnace tune-ups in fall, air conditioning in summer, eavestroughs in spring, and what to do before the first freeze.
- Emergency and same-day service
- A clear, calm post on what you handle and how to reach you.
- Tips for homeowners
- Short, practical posts on what a homeowner can check, and when to call a professional.
- Licensed and insured
- Your licences, insurance and warranties, stated as you have given them.
- Service areas
- Which parts of Toronto and the GTA you cover, so people know whether to call.
Which networks: Facebook is where homeowners ask for recommendations, Instagram shows finished work, and LinkedIn helps if you work with property managers or builders.
Through the Toronto year
The weekly plan uses seasonal hooks when they genuinely fit the dates. For trades and home services, that tends to look like this:
- Spring
- Thaw, eavestroughs, basement checks and landscaping.
- Summer
- Air conditioning, decks, roofing and renovation season.
- Fall
- Furnace tune-ups, winterizing and gutter cleaning.
- Winter
- Frozen pipes, snow removal and emergency calls.
A note on accuracy
Licences, warranties and service areas appear only if you have told The Post Machine about them, exactly as you gave them.
Every plan includes Approve everything and Autopilot, so you choose how closely you check.
Questions from trades and home services owners
Can I add photos from the job site?
Yes. Upload them to your photo library from your phone with a short description and they can go on your posts, or add one to a single post.
I only serve certain parts of the GTA. Can posts say so?
Yes. Put your service areas in your brand notes and the weekly plan can mention them.
Do I have to write anything?
Not after setup. Easy Fill drafts your brand from your website, you fix what is wrong, and The Post Machine plans and writes each week.
Also see social media for restaurants, clinics and real estate and mortgage, or the Toronto overview.